[PDF.49ca] The Business of Olympic Games Sponsorship

The Business of Olympic Games Sponsorship

[PDF.in36] The Business of Olympic Games Sponsorship

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 |  2004 | File type: PDF | 244 pages

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A significant portion of the book is dedicated to the ripple effects the Athens 2004 Olympic Games have on Greece, with detailed accounts of the Games' financial figures, the Athens 2004 Organising Committee's marketing programme, the business opportunities that emerged as a result, and the related activities of companies and organisations. Additionally, other issues, such as the protection of the Olympic symbol, opportunistic marketing, broadcasting rights, and online p...

You easily download any file type for your gadget.The Business of Olympic Games Sponsorship   |  Nelly Capsi, Eleni Beneki. I was recommended this book by a dear friend of mine.

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