| #2341040 in Books | Routledge | 2012-06-13 | 2012-04-30 | Original language:English | PDF # 1 | 9.21 x.67 x6.14l,1.15 | File type: PDF | 296 pages | |||'The book starts with a foreword from Thierry Zintz, the MEMOS director, followed with a Preface written by Richard Pound, the former Chairman of the IOC Marketing Commission, then followed by a section named ‘Executive Perspective’ where L
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic ma...
You easily download any file type for your device.Olympic Marketing | Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin. Just read it with an open mind because none of us really know.
